Times Square Donut Ticker

When it comes to custom, there is no better competition. This donut mogul needed a unique design concept that reflected the reliability and nostalgia of the brand. The idea of bringing the on-site production to the outside facade of the building is a concept that resonates with anyone who sees the iconic donut line.

DetaiLED® was brought in to supply and install a custom curved 5mm LED doughnut conveyor belt. The products used are designed to perform in a wide range of environmental conditions including rain, snow, high humidity, and pollution. 

Being in the middle of Times Square, NYC, NY also presented a challenge that DetaiLED® is known for handling. The high traffic of the site brings millions of consumers every day, making this display too important for error. DetaiLED® provided mission critical LED panels, intentionally withstanding all the elements of outdoor use.