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Times Square Donut Ticker

Tick, Tick, Tick. These conveyor belt donuts are moving from my eyes to my tummy!

LOCATION

Times Square, New York

PARTNER

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PIXEL PITCH

5mm

Times Square Donut Ticker

When it comes to custom, there is no better competition. This donut mogul needed a unique design concept that reflected the reliability and nostalgia of the brand. The idea of bringing the on-site production to the outside facade of the building is a concept that resonates with anyone who sees the iconic donut line.


DetaiLED® was brought in to supply and install a custom curved 5mm LED doughnut conveyor belt. The products used are designed to perform in a wide range of environmental conditions including rain, snow, high humidity, and pollution. 


Being in the middle of Times Square, NYC, NY also presented a challenge that DetaiLED® is known for handling. The high traffic of the site brings millions of consumers every day, making this display too important for error. DetaiLED® provided mission critical LED panels, intentionally withstanding all the elements of outdoor use.

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