Sports & Entertainment
We create LED installations that immerse fans and enhance every moment of the action. From arena scoreboards to concert backdrops, our solutions deliver excitement, energy, and unforgettable experiences.
“All the world’s a stage, and all the men and women merely players”
~As You Like It;
William Shakespere
Entertainment in 2025–2026 is being shaped by a surge in immersive, tech-driven experiences, the consolidation of streaming platforms, and the rise of social and gaming ecosystems as entertainment hubs. Audiences are seeking more interactive, multi-sensory environments—like those powered by AR, VR, and large-scale LED systems—that turn concerts, movies, and live events into fully immersive spectacles.
Meanwhile, the streaming landscape is undergoing strategic realignment, with major mergers, bundled services, and high-value content deals (such as Paramount’s exclusive UFC contract) aiming to retain viewer attention and boost profitability. At the same time, platforms like TikTok, YouTube Shorts, and cloud gaming services are becoming dominant sources of communal entertainment, particularly for younger audiences who prefer social, on-demand, and gamified experiences over traditional media.
What to Expect in entertainment
Entertainment is becoming increasingly immersive, interactive, and technology-driven, with audiences seeking deeper, more sensory-rich experiences. Live events and performances are being transformed by cutting-edge tools like AR, VR, and responsive LED environments, turning traditional shows into multi-dimensional spectacles.
The streaming industry is consolidating, with major players bundling services and investing in exclusive content deals to retain audiences and boost profitability. At the same time, gaming, social media, and user-generated platforms are redefining entertainment consumption—especially among Gen Z—by blending real-time engagement, content creation, and community interaction into everyday leisure. The future of entertainment is hybrid, participatory, and highly personalized.
SUMMARY
Entertainment in 2025–2026 is defined by immersive tech-driven experiences, streamlined streaming platforms with exclusive content, and the rise of social and gaming spaces as dominant forms of interactive, communal entertainment.
immersive & experiential
Audiences are increasingly drawn to experiences that go beyond passive observation—immersive environments powered by technologies like AR, VR, spatial audio, and venue-scale LED systems are transforming concerts, film, and live events into multi-sensory storytelling spaces. Venues like the Sphere in Las Vegas are leading the charge with stunning, tech-driven performances from artists like Bono and Metallica.
The streaming landscape is shifting from fragmentation to consolidation and profitability. Key players are merging services (e.g., Disney integrating Hulu into its Disney+ app by 2026) and striking strategic content deals like Paramount’s exclusive $7.7 billion agreement for UFC events starting in 2026—marking a move away from traditional pay-per-view models.
content & Streaming
Social Media & Cloud Gaming as Hubs
Platforms delivering short-form, user-generated, and social video content continue to soak up consumer attention. Meanwhile, cloud gaming is gaining momentum, fueled by improved connectivity and mobile access. Gaming is also becoming a social cornerstone—especially among Gen Z—providing communal spaces that rival in-person experiences.
Display Parameters: 3.9mm
Multi-Screen Display with Live Streaming
