SoHo Retail Front

Soho, NYC is a shopping enclave full of high-end boutiques and buzzworthy pop-up shops, as well as a sea of street vendors selling everything from sunglasses, bags, and scarves.

To stand out in the crowd, DetaiLED® provided a large LED display focused on attracting the high foot traffic of the street into the store, adding value to the space. The design of the architecture and display draws the individual to take a closer look at the installation and display seen through the floor-to-ceiling front windows. Then the structure of the room alludes to a hidden cove, presenting the illusion of a more spacious area.