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Building Lobby - NYC

Take-Two Interactive is a global leader in publishing the most innovative, creative and pioneering video games in the industry.


New York City, New York


Tritech for T2 Interactive (TAD Design)



Building Lobby - NYC

Take-Two Interactive Software, Inc. is an American video game holding company based in New York City. The company owns two major publishing labels, Rockstar Games and 2K, which operate internal game development studios. In 2017, T2 decided to move from their SoHo office to Midtown Manhattan.

In order to ease the employee’s transition from their exposed, raw Soho office to 1133 6th Ave, the design was focused around fusing the creative culture of downtown with the polished sophistication of midtown, exposing architectural elements and complimenting them with curated gallery-like moments.

Upon entry, the lobby features a powerful AV tryptic that displays the latest T2 content. Concrete panels on the surrounding walls continue the rhythmic linear quality and guide the eye up the escalator to the workspace. This vertical integration is found not only in the lobby but throughout the space in the form of wood, plaster and fabric.

The sophistication of clean, crisp design elements juxtaposed with the exposed columns and concrete panels represent not only the brand but its employees.

DetaiLED® worked with Design Republic, supplying LED solutions for the new lobby.

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