OUTDOOR LED DISPLAY
HOW TO DETERMINE WHAT BRIGHTNESS AND PITCH IS RIGHT FOR YOUR PROJECT
Outdoor Led SOLUTIONS
Determining the specifications for outdoor displays can be similar to choosing indoor solutions, but there are a few key differences to know before starting your outdoor project.
what to know
Displays have to compensate for morning, high noon, and evening lighting. Determining the average amount of light will help you to determine the level of brightness needed.
The viewing distance between person and screen makes a difference in pixel pitch - creating an effect where pixels blend instead of standing out individually.
Luminence is the amount of light emitted from a surface area and is measured in nits.
Ambient (daylight) Light Level usually equals 5000 nits
Direct Sunlight on LED needs more than 5000 nits
Nits equals the candela per square meter
WHY IS IT BENEFICIAL?
Research suggests that Digital Out Of Home (DOOH) can increase reach by as much as 303% for businesses looking to increase their brand recognition and awareness.
According to Statistica.com, $2.64 Billion ad dollars was spent in 2022 on DOOH. An estimated $2.94 Billion ad dollars will be spent by the end of 2023. And another $3.16 Billion dollars is estimated to be spent in 2024 - making out of home advertising one of the most competitive markets for marketing and advertising opportunities.
Digital out-of-home (DOOH) advertising spending in the United States from 2019 to 2026 (in billion U.S. dollars)
OAAA's Nielsen Research Digital Billboards
Consumers Who Noticed Digital Billboards
52% registered DOOH with brand promotion information
57% visited promo site immediately after viewing ad
97% made a conversion after visiting
Studies from August 2020 by OAAA Neilsen show that DOOH media shows a high degree of engagement and are a stronger trigger in the customer’s purchasing process.