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Baylor University

The Baylor University Hurd Welcome Center serves as the university's front door, offering a warm and inviting first impression to visitors and prospective students.


Waco, Texas




1.5mm, 1.8mm, 4mm

Baylor University

Located in the heart of the Baylor campus in Waco, Texas, this state-of-the-art facility provides a central hub for admissions, campus tours, and information sessions. The center is known for its friendly and knowledgeable staff who are eager to showcase the university's rich history, vibrant campus life, and academic offerings. With its modern architecture and welcoming ambiance, the Hurd Welcome Center embodies Baylor's commitment to excellence and community, making it an essential stop for anyone looking to explore all that this prestigious institution has to offer.

For this project, DetaiLED™ was tasked to build a dome display mounted on the ceiling and a suspended spiral display. A curved LED display at 4mm pixel pitch presents several challenges between pixel uniformity, manufacturing complexity, calibration, and content mapping.

The dome display faced additional challenges being in direct sunlight, which washed out the display from that angle. Adjustments had to be made in order to compensate for the lack of visibility. The dome features a 1.8mm display, giving exceptional detail.

The spiral display had to be mapped properly in order for the content to flow correctly, which meant the direction and geometry of the spiral had to be exact. DetaiLED™ worked very closely with content partners to ensure the right flow of content.

Also prominently featured within the Welcome Center is a captivating LED video wall, serving as a focal point that seamlessly combines artistry with utility. This video wall at 1.5mm, characterized by its high-resolution LED panels, presents a canvas for dynamic multimedia content, captivating visitors with visually engaging presentations, educational materials, and real-time information. The advanced LED technology ensures vibrant colors, sharp contrasts, and impeccable clarity, elevating the overall ambiance of the center.

Collectively, the LED installations at Baylor University's Mark & Paula Hurd Welcome Center reflect a meticulous synthesis of design, technology, and purpose. They embody the university's values of innovation and excellence while providing visitors with a multisensory experience that leaves a lasting impression and reinforces Baylor's position as a forward-thinking institution dedicated to fostering meaningful connections.

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