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Corporate Headquarters

Sometimes, bigger is better. At least according to this recognizable tech giant located in San Francisco.


San Francisco, California





Corporate Headquarters

In San Francisco, California, an internet tech giant found itself with a lobby that didn't reflect the core beliefs and values that their brand identity was based on. Because of the nature of their business, a large video wall made sense, but the challenge was to avoid obvious themes and create a timeless design.

The aim of the design was to reflect the integration of technology into our daily lives. Instead of opting for a high resolution LED video display wall, the lobby was treated as an art piece - one that celebrates each individual pixel. The floor-to-ceiling installation is comprised of a custom 80mm pixel mesh set behind a fabric diffusion.

The diffusion not only adds a layer of ephemeral glow to the LED display, but also helps absorb the sound within the lobby, further giving it an intimate and inviting feel.

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