Location: McLean, VA
Pixel Pitch: 6mm
Description: The Innovation Gallery is a transformable space intended to showcase leadership in hospitality and tell a story of innovation across its 13 brands within the client's portfolio. The space includes six interconnected, adaptable spaces that can be programmed individually or simultaneously as part of a choreographed experience.
For this project, we were approached to help design and implement an LED design that was not a content wall. Tasked with working the design and feel of the room, we created a customized wall display utilizing outdoor LED panels set behind wood veneers at this corporate innovation gallery. The effect is a juxtaposition between subtle and bold, not over powering the space of the room, but bringing a unique integration to the space.
The custom design comes together in a cohesive, elegant display that sets a new standard for hospitality interiors, inviting owners, operators, and partners to join the conversation around innovation.