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Location: McLean, VA


Pixel Pitch: 6mm


Description:  The Innovation Gallery is a transformable space intended to showcase leadership in hospitality and tell a story of innovation across its 13 brands within the client's portfolio. The space includes six interconnected, adaptable spaces that can be programmed individually or simultaneously as part of a choreographed experience. 

For this project, we were approached to help design and implement an LED design that was not a content wall. Tasked with working the design and feel of the room, we created a customized wall display utilizing outdoor LED panels set behind wood veneers at this corporate innovation gallery. The effect is a juxtaposition between subtle and bold, not over powering the space of the room, but bringing a unique integration to the space. 

The custom design comes together in a cohesive, elegant display that sets a new standard for hospitality interiors, inviting owners, operators, and partners to join the conversation around innovation.



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