Location: New York City, NY

Pixel Pitch: 1.8mm

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Description: Working with ESI Design, the old lobby of 575 Fifth Avenue, owned by Beacon Capital Partners, was designed about three decades ago for a single tenant. When that tenant moved out, Beacon decided to transform 575 Fifth into an exclusive, professional property for multiple tenants.

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Using elegant design, high-end materials and data-driven media, the energy and grandeur of New York City was brought inside. The textured, Bianco Carrera marble wall treatment fuses classical sophistication with energy and movement. A ribbon of LED screens by DetaiLED® wraps the walls and columns, appearing as a horizontal slice taken out of the building that allows tenants to see through the walls and out to the metropolis beyond.